Caring for baby skin

Given how different baby skin is to adult skin, it’s important to use products, which have been specifically formulated for use on delicate baby skin.

We have been bringing our baby care expertise to mums across the world for over 100 years, with a product range trusted to provide mild & gentle care for delicate baby skin. We take safety very seriously, which is why each and every product undergoes rigorous testing for gentleness – as symbolized by the NO MORE TEARS® and CLINICALLY PROVEN MILDNESS® certification.

For advice on caring for your baby’s skin, watch our how to do: baby skincare video.

Read about common skincare conditions your baby may experience.

Ways to Protect Baby Skin

You can also keep your baby's skin protected by dressing her in loose-fitting clothing, to prevent chafing. Protect your baby's skin from all direct sun exposure with a hat and other forms of shade. As your baby grows, her skin will adapt and grow with her. With your care and attention, you play an important role in keeping your infant, and your infant's skin, healthy.

And whether you're bathing your baby's skin or smoothing on a moisturiser, you're doing more than helping to keep her skin healthy. With your gentle hand, you're also forming a special bond with your infant through the power of your touch.