JOHNSON’S® Baby Expertise

We love babies. And we understand that babies’ skin is so delicate and so different to adult skin, it needs mild & gentle care. That’s why we have developed our clinically proven mild range of skincare products especially for babies, helping you to take the best care of your baby’s skin.

We take safety very seriously, which is why each and every product undergoes rigorous testing for gentleness. This is symbolised by the NO MORE TEARS® and CLINICALLY MILDNESS PROVEN® certifications. Here you will find further detail to explain the science and testing behind JOHNSON’S® Baby products – trusted by mums for over 100 years.

NO MORE TEARS® - kind to eyes

More than 50 years ago, we developed a new set of safety standards to mark the quality and gentleness of our JOHNSON'S® Baby mild-cleansing...

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CLINICALLY PROVEN MILDNESS® - mild & gentle on skin


For that reason, the JOHNSON'S® Baby brand pioneered research into the unique nature of infant skin—research that provides the...

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PROVEN BEDTIME ROUTINE – for better sleep

Tried and tested by real mums and their babies. JOHNSON'S® Baby has been pursuing the highest standards of baby skincare for over 100...

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